VIDAS (sounds like for BIDA or BIDAS in a Filipino context), which means the main character of the story that turns to be a hero or the good guy. The logo is the very first of things that a company needs because you need a symbol that represents your business - that’s why we called them “identity.” This validates the statement that logos are sacred; logos embody your soul, portray your character, carries the client’s goal and vision that transcends to the audience.

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